Our Story
Diamovida was born out of a desire to offer a unique and responsible approach to the diamond industry. Based in the vibrant city of Calgary, in Alberta province of Canada, our journey began with a vision to redefine luxury by providing ethically sourced diamonds without compromising on quality or style. Our product offering now has expanded to providing fine gems and jewellery at affordable prices.
Mission
Our mission at Diamovida is to celebrate life's special moments with diamonds and fine jewellery that reflect elegance and authenticity. We are committed to offering a transparent and sustainable shopping experience, ensuring that each diamond in our collection is carefully selected for its exceptional quality and ethical origin.
Values
Authenticity
We are dedicated to authenticity in both our products and our interactions with our customers. Transparency and honesty are at the core of everything we do.
Elegance
We believe in the timeless beauty of diamonds and strive to curate a collection that embodies elegance in every piece.
Responsibility
We are committed to responsible sourcing practices, ensuring that our diamonds are ethically and sustainably sourced from trusted suppliers.
Third-Generation Expertise
With over 40 years of family experience in the diamond business, we bring a deep understanding and passion for diamonds and gemstones. As the third generation in this legacy, we combine traditional expertise with modern innovation to offer you the finest selection of diamonds and jewellery.
Curated Selection
Our collection features a carefully curated selection of lab-grown and natural diamonds, ensuring that every piece meets our high standards of quality and craftsmanship.
Ethically Sourced
We prioritize ethical sourcing practices, working with suppliers who share our commitment to responsible diamond mining and fair labor practices.
Personalized Service 
We understand that purchasing fine jewellery is a personal and significant experience. That's why we offer personalized service to help you find the perfect piece. Whether you're looking for an engagement ring, an anniversary gift, or a custom design, our team is dedicated to making your vision come to life.
Customer Satisfaction
Our commitment to excellence and customer satisfaction is at the heart of everything we do. We strive to provide a transformational selling experience, ensuring that every customer feels valued and delighted with their purchase.